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Peter McAlenan is a highly experienced individual who currently serves as the Chief Strategy Officer at Sitoy Group Holdings Ltd. Prior to this role, Peter held positions such as Chief Commercial Officer at MyMM E-Commerce Limited and Managing Director at ImagineX Group. Peter also has a background in various leadership roles within the retail industry, including positions at Tommy Hilfiger, Esprit Regional Services Limited, and Ferragamo Retail. Peter holds a BA Joint Honours degree in Modern Chinese Studies & German from the University of Leeds.