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Dean Elphick is a seasoned content marketing professional with extensive experience in various roles within the field. Currently serving as a Senior Content Marketing Specialist at SiteMinder since September 2016, Dean specializes in content planning, demand generation, brand-building projects, storytelling, and SEO. Previous positions include Content Writer and Junior Content Writer at SiteMinder, where Dean developed a wide range of marketing materials, as well as Content Editor at Fashion Industry Broadcast, Journalist at Happy Mag, and other writing roles. Dean holds a Bachelor’s Degree in Creative Arts from the University of Wollongong and a Higher School Certificate from Moss Vale High School.