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Sam McDonnell has been working in various roles since 2012. From 2012 to 2015, they were a Team Manager at Boost Juice Bars. In 2015, they became a Co-Founder, Head of Product Design and UX at Sitemate, a software company which builds software for the heavy industries of the world. Sam also became a Co-Founder and Head of Customer Success at Sitemate. In the same year, they interned for two weeks full-time at Luxxbox, an industrial design firm specialised in custom furniture and lighting. From 2014 to 2016, they were a Student Promotional Representative and Exhibition Project Manager at UTS: University of Technology, Sydney. In 2016, they became an Honorary Associate at UTS: University of Technology Sydney.

Sam McDonnell attended the University of Technology Sydney from 2012 to 2015, where they earned a Bachelor of Design in Industrial Design.