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Jasmijn de Baan is a seasoned professional in product marketing with extensive experience across various industries. Currently serving as Global Product Marketing Manager at Siteimprove since January 2023, Jasmijn has been instrumental in driving the commercial success of the product portfolio. Prior roles include Global Product Marketing Manager at iProov, where responsibilities encompassed market research, special projects, and localization strategy development. At Preqin, Jasmijn led marketing strategy for emerging segments related to ESG and Company Intelligence. Earlier career experiences include managing a CRM project at B & K Consulting and serving as Product & Marketing Manager at Match.com. Jasmijn holds a Master's degree in Persuasive Communication from the University of Amsterdam and a Bachelor's degree in Communication and Media Studies from the same institution, complemented by studies at Lund University.