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Alejandro Torun is a seasoned entrepreneur and director with extensive experience in B Corp initiatives and sustainable business practices. As Co-Founder and Director of Luum since November 2018, Alejandro has been instrumental in connecting brands with global markets through E-commerce. Additionally, Alejandro co-founded MEEMA, focusing on everyday goods made from upcycled materials. Alejandro's involvement with Sistema B as a Board Member for Central America & Caribbean and membership in the Entrepreneurs' Organization highlights a commitment to promoting sustainable business models. Alejandro is also a Board Member at BAOBAB, a natural personal care brand, and previously held significant roles at CIDAL, Laboratorios Multimedica, S.A., Boliches Fun Plaza, Americatel, and Latinode. Alejandro holds a BA in Business Economics from The University of Texas at Austin.