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Juliette Ferrara is a seasoned marketing professional with extensive experience in the automotive industry. Currently serving as Senior Director and Automotive Head of Industry at SiriusXM, Juliette leads strategic initiatives to drive revenue growth and shape industry marketing approaches. Prior roles include Director of Strategic Solutions at Pandora, where Juliette focused on automotive strategy and consultative marketing, and Vice President at Hudson Rouge, directing brand content and experiential marketing for The Lincoln Motor Company. Juliette has also held positions at Team Detroit and JWT, where involvement included executing integrated marketing programs and managing cause-related campaigns for Ford. Juliette holds a BA in Communication from Michigan State University.