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John W. Martin has over three decades of experience in the business world. In 1984, they began their career as President at Siddall Communications. In 1999, they moved on to become Chief Marketing Officer at PBM Products. In 2003, they took on two roles, becoming CEO and Managing Partner at SIR - Southeastern Institute of Research, Inc. and Managing Partner at Institute for Tomorrow. At SIR, they led a strategic management consultancy that is known for its robust market research capability and generational lens. At Institute for Tomorrow, they helped leaders in organizations and communities learn what's coming tomorrow and what to do about it today.

John W. Martin received their Bachelor of Arts (B.A.) in Economics & Studio Art from Washington and Lee University. John W. then went on to earn their Master of Business Administration (M.B.A.) from Virginia Commonwealth University.