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Jamie McPherson has extensive experience in brand activation, currently serving as a Brand Activation Coordinator and Brand Executive at Sipsmith since September 2021. Prior to this role, Jamie worked as a Manufacturing Technician at Altro Limited from July 2017 to May 2018. Jamie's academic background includes two Bachelor of Science degrees in Sports, Exercise and Rehabilitation Science, and Sports and Exercise, both obtained from the University of Birmingham between September 2014 and July 2017. Jamie completed secondary education at Hitchin Boys' School from 2007 to 2014.