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Irene Schalin is a skilled Digital Marketing Specialist currently employed at Sinituote since April 2023, with previous experience as an Influencer Marketing Specialist at Anyfin, where strategic and operational influencer marketing for the Finnish and German markets was managed. Irene has also worked as a Customer Success/Account Manager at Boksi.com, and as a PR Coordinator for MINNA PARIKKA. Starting as a Freelance Stylist and Assistant Stylist at Miltton, Irene has cultivated a diverse background in marketing and styling. Academic qualifications include a Bachelor of Business Administration in Marketing from Arcada University of Applied Sciences and additional studies in Visual Merchandising and related fields from recognized institutions.