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The Business Development & Commercial Managers team at Singer (Sri Lanka) PLC focuses on expanding and optimizing the company's market presence across various segments, including renewable energy, digital media computers, and consumer electronics. The team is responsible for identifying new business opportunities, managing commercial strategies, executing marketing campaigns, and aligning branch-level operations to drive growth and profitability. They also oversee product promotions, loyalty programs, and digital marketing initiatives to ensure a cohesive brand strategy and heightened customer engagement.