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Alayna Okerlund is a seasoned marketing professional currently serving as the Marketing Coordinator at Singer Industrial since February 2023. Previously, Alayna held various roles at Best Company from May 2017 to January 2023, culminating in the position of PR and Social Media Manager, where significant contributions included the creation of a marketing podcast, organic social media growth, and the establishment of a quarterly awards program. Alayna's experience also encompasses team leadership as a Senior Content Marketing Strategist and Social Media Manager, alongside foundational roles in content management and editing at The Daily Universe, where skills in publishing, editing, and online promotion were developed. Alayna earned a Bachelor of Arts degree in Communications with an emphasis in Journalism from Brigham Young University in 2017.