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Poh Elsen serves as the SIN Hub Manager at Singapore Airlines since September 2023, bringing extensive experience in marketing and customer development. Previously, Poh was an Online Marketing Associate at Shopee from May 2022 to August 2023, overseeing performance marketing on platforms like Facebook and TikTok for Shopee Indonesia. Earlier roles included various internships at Unilever and Church & Dwight Co., Inc., where Poh contributed to marketing strategies, customer research, and promotional campaigns for notable brands. Additionally, Poh's experience as a Lufthansa Group HON Circle Ambassador at SATS Ltd. emphasized delivering premium service to high-profile passengers. Educational credentials include a double degree in Business Administration and Economics from the National University of Singapore, along with international academic experiences.