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Bibi van 't Ent is an experienced Senior UX/UI Designer currently working at Simyo since January 2024, focusing on digital branding, design systems, stakeholder management, and UX optimization. Bibi also serves as an external expert at Saxum. Prior experience includes roles at Instant, where Bibi led design for a no-code Shopify page builder, and at Story of AMS, where Bibi contributed to eCommerce design. Previous positions at INFO involved both product design and UX/UI roles, emphasizing collaboration and user experience creation. Bibi has also coached first-year students at Amsterdam University of Applied Sciences and completed internships enhancing skills in design and user testing. Bibi holds a Bachelor's degree in Communication and Multimedia Design from Amsterdam University of Applied Sciences.