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Sam Chelton is currently the UX Product Design Lead at Simply Business, overseeing the UX Product Design function for both UK and US markets. Prior to this, Sam worked as a Senior UX Product Designer at Simply Business, a Product Designer at Perkbox, and a UX Manager at IXICO. With a background in freelance UX + UI design and a Bachelor of Science in Psychology, Sam brings a wealth of experience to the design industry.