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Keith Ren serves as the Ecommerce Manager at Simplot Australia Pty Ltd, responsible for setting the Ecommerce Commerce & Retail Media strategy and driving over $100 million in revenue across multiple channels. Previously, Keith held the position of Senior Category Development Manager, overseeing a $200 million portfolio of consumer brands. Before joining Simplot, Keith was an Associate Director at KPMG Australia, providing strategic guidance to boards and executive teams, and leading various projects focused on growth strategies and cost reduction. Additional experience includes roles as Digital Transformation Lead at Telstra and Business Integration Commercial Manager at NAB. Keith began a career at KPMG, where expertise in commercial due diligence and assurance was developed. Educational credentials include a Bachelor of Commerce from the University of Melbourne and distinctions from Eltham College as VCE Dux.