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Charles Ablan is an experienced marketing professional currently serving as the Customer Activation Manager - Retail ANZ at Simplot Australia Pty Ltd. Since January 2023, Charles has been instrumental in creating joint business plans and activation campaigns in collaboration with Coles and the New Zealand business. Prior experience includes roles such as Global Customer Marketing Manager at Villa Maria Estate, where Charles developed global marketing campaigns, and Trade Marketing Executive, focusing on engaging in-store activations. Earlier roles include Strategic Director of Marketing for the University of Auckland Study Abroad Students' Society, Customer Service Consultant & Digital Guru at Bank of New Zealand, Sales Consultant at Noel Leeming, and Software Engineer at Fonefix Limited. Charles holds a Bachelor of Commerce in Economics and Marketing from The University of Auckland and has completed a Mini MBA in Brand Management. Additional qualifications include a Level 2 Award in Wines from the Wine & Spirit Education Trust.