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Manan Patel is a seasoned marketing and technology professional with extensive experience in digital insights and MarTech strategy. Currently serving as the Director of Digital Insights and MarTech Strategy at Simplii Financial, Manan has successfully implemented a comprehensive MarTech ecosystem, achieving significant cost savings through data-driven marketing strategies. As a co-founder of TorontoEaters, an online community showcasing local food options, Manan further advocates for local businesses. Previous roles include managing audience segmentation and personalization strategies at Loblaw Digital, consulting on audience insights at CIBC, and driving optimization and personalization initiatives that resulted in increased customer engagement and sales. Manan holds a Bachelor’s Degree in Marketing and Brand Communication Management from Wilfrid Laurier University and additional education from York University.