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Ben Casey is an experienced digital marketing professional currently serving as a Performance Director and previously as a Performance Specialist at Double since October 2023. Ben has a strong background in consulting, having worked as a Google Consultant at Simplicity since October 2022, and held significant roles at Glass Elephant as Head of Google and Digital Performance Manager. Ben's expertise was further enhanced by completing a Certified Digital Marketing Professional program at Digital Marketing Institute, which covered various advanced modules. Entrepreneurial experience includes founding Razor Clinic, a boutique Shopify store during the COVID-19 pandemic. Educational credentials include an Honours degree in Management Innovation & Entrepreneurship and a Bachelor of Commerce in Marketing & Management from Victoria University of Wellington.