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Adam Smith has a wealth of experience in the media industry. In 2012, they co-founded OTTilus and Synapse TV Limited, and founded Simplestream Ltd. At Simplestream, they developed next-generation TV services for top media companies. In 2013, they co-founded VuTV Limited, offering a range of premium channels to UK viewers. In 2014, they co-founded TVPlayer, a UK TV platform providing access to over 100 top channels.

Adam Smith studied at the College of Law from 2008 to 2010, where they obtained an LLB Law degree and a Legal Practice Course (LPC) in Law. Prior to that, they attended the University of Warwick from 2003 to 2006 and obtained a BA (Hons) Economics, Politics + International Studies.