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Loni Avraamides is a seasoned professional with extensive experience in sales, business development, and strategic management. As the Head of Sales at Simple Hardware since July 2019, Loni focuses on enabling IoT projects on Sigfox with innovative devices. As a co-founder and director at Mobifi, Loni engages in all business facets, including strategy and product development. In addition, Loni is a co-founder and investor in PrizeDeck, a marketing platform for consumer engagement. Previous roles include Account Manager and Team Lead for the public sector at Cable & Wireless PLC and Account Manager at Internet Network Services, where Loni specialized in business development.