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Richard Yoder is an accomplished business and marketing professional with extensive experience across various industries, including health and wellness, food, and non-profit sectors. Currently serving as a Senior Consultant at Simpactful and as the Owner of Yoder Consulting, Richard leads strategic assignments to enhance client outcomes. Previous roles include Vice President of Sales at Natrol LLC, where Richard significantly increased the company's valuation, and senior positions at companies such as Pharmavite and Mondelēz International, where impactful marketing initiatives drove substantial revenue growth. Richard holds an MBA in Marketing from Vanderbilt University and a Bachelor of Science in Marketing from Indiana University Bloomington.