Craig Simon is a seasoned executive with extensive experience in customer strategy, revenue management, and strategic business transformation within the consumer packaged goods and retail sectors. Currently serving as a Senior Consultant at Simpactful since September 2022, Simon previously held significant leadership roles at Campbell Soup Company, Pinnacle Foods, Mondelēz International, Kraft Foods Group, and Cadbury Adams, among others. A proven track record in driving sales strategies and revenue growth is complemented by a comprehensive background in managing trade marketing, category management, and operational efficiency across numerous high-profile brands and divisions. Simon holds a Bachelor’s Degree in Economics and History from the University at Albany.
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