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Roi Kaufman is an experienced professional in demand generation and growth marketing, currently serving as VP Demand Generation at Similarweb. Prior roles include VP Growth and Sr. Director of Growth & Digital Marketing at Kaltura, as well as Growth Marketing Lead at HERE Technologies. Additionally, Roi Kaufman has held senior positions at Playbuzz, including Sr. Director of Product Operations & Data, and has experience in business development and partnership management at WebPick Internet Holdings Ltd. Roi Kaufman holds an MBA in Innovation & Entrepreneurship from Tel Aviv University and a BBA in Accounting and Finance from Reichman University.