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Lynn Wrightson is a seasoned communications professional with extensive experience in both corporate and social media environments. Currently serving as the Group Communications Manager at Sime Darby Motor Group (NZ) Ltd since October 2021, Lynn is responsible for developing and executing comprehensive internal and external communication strategies. Prior to this role, Lynn was the Director of Integrated Communications at SocialMediaMgr, where the focus was on integrating social media marketing with conventional marketing efforts to strengthen business-client relationships. Lynn’s background also includes positions as a Marketing Communications Consultant at Tranzsoft Group Ltd, a Public Relations Consultant, and a Senior Account Manager in various sectors including public health and financial services. Lynn holds a BA Hons in Hispanic and Latin American Languages, Literatures, and Linguistics from the University of Nottingham.