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Alicia West is a seasoned digital marketing professional with extensive experience in managing diverse teams and leading impactful projects. Currently serving as the Digital Marketing Manager at Silverson Machines since October 2023, Alicia previously excelled as the Director of Digital Services at Quiet Light Communications from January 2009 to August 2023. In this role, responsibilities included overseeing digital projects such as responsive website revamps that significantly increased conversion rates and client engagement. With a foundation in digital marketing as a specialist and creative assistant, Alicia's expertise encompasses multi-channel advertising, PPC optimization, and the generation of high-quality web content. Alicia holds a Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign.