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Fernanda Castro Escobar is a marketing leader currently serving at Silver Consulting S.A.S since August 2023, where responsibilities include developing strategies for social media management and enhancing brand awareness. Prior experience spans over six years at Periódico El Colombiano, where roles included Analyst of Market Intelligence and Digital Marketing Assistant, focusing on data analysis for commercial decision-making and managing digital marketing efforts. Fernanda holds a degree in Administration from INSTITUTO TECNOLÓGICO METROPOLITANO-ITM (2012-2018) and is currently pursuing SAP Concepts and Initiation through Logali Group.