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Samantha Lu is a skilled marketing professional with experience in various roles that emphasize client success and innovative marketing strategies. Currently serving as a TikTok Success Manager at Silk Commerce since August 2022, Samantha orchestrates client onboarding and project management, generating impactful TikTok campaigns that significantly enhance viewership and conversion rates. Previously, at de Castellane Creative Agency, Samantha strategized and implemented social media marketing tactics, achieving notable growth in audience engagement. Additionally, Samantha has held roles that include Marketing Operations Associate at Air Tiger Express and Director Of Graphic Design at STEMPower4Girls, where strategic communication and design initiatives were key responsibilities. Samantha holds a Bachelor of Arts in Psychology from UC Irvine.