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Jocelyn is a serial entrepreneur who is passionate about innovative products that are disruptive and highly scaleable. Jocelyn co-founded Silicone Arts Labs in 2010 and serves as Chief Marketing Officer of the company. Prior to Silicone Arts Labs, she co-founded and served as Chief Strategist at Southern Growth Studio, a growth consultancy focused on launching new products and services. Jocelyn has broad experience across a wide range of industries with deep experience in consumer products. She has advised senior executives on strategic issues in both domestic and international markets for over a decade. Her areas of expertise include strategic planning, new product development and market strategy. She brings leadership, candidness, and insight to clients while driving for big ideas. Prior to founding Southern Growth Studio, Atkinson led an innovation team at a start-up mortgage banking technology company and worked in the Strategic Planning and Advanced Media Technology groups at Turner Broadcasting. She is a regular speaker on market strategy and strategic planning and serves as a judge for business plan competitions. Jocelyn received her bachelor’s degree from the University of Virginia.