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Lorraine Hoefler has a diverse work experience spanning multiple industries. Lorraine began their career in 1988 as an Associate Media Director at Media Buying Services, where they developed and executed advertising media plans for multinational clients. Lorraine then moved on to Family Communications in 1992, serving as an Associate Publisher responsible for overall revenue growth and management of parenting publications. At National Post, Inc., from 1997 to 2000, they held the position of National Sales Manager for Saturday Night and National Post Magazines, where they developed and sold creative, integrated sales solutions for clients. Hoefler joined Rogers Communications in 2000, initially as a Sr. National Account Manager for Maclean's and L'actualite Magazine Brands, and later as the Advertising Director for Maclean's and L'actualite brands. In both roles, they exceeded targets, developed sales strategies, and contributed to the rebranding of Maclean's during its 100th Anniversary year. From 2008 to 2015, Hoefler held positions such as Sr. Group Advertising Director and Executive Group Publisher/Sr. Group Director at Rogers Communications, where they led and managed sales and new business development for various consumer and news media brands. Most recently, since 2018, they have been working as the Director of Marketing at Silfab Solar Inc., applying their expertise in marketing strategies and communication planning. Throughout their career, Hoefler has demonstrated a strong track record in sales, client service, revenue management, and business development.

Lorraine Hoefler has obtained a Bachelor's degree in Business, Marketing, and Economics from Western University. Additionally, they have studied at Adler, specifically in the Faculty of Professional Coaching, although the details regarding their degree are unavailable.