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Carmen García Pérez is an experienced communications professional currently serving as the Communications Manager for Women’s, Teens, Kids & Girls at SILBON since June 2023. Previously, Carmen co-founded Verbena Madrid, where responsibilities included designing media and PR strategies that optimized brand visibility from July 2016 to October 2024. Additional roles include Director of Communications at JONNDO, where Carmen managed brand launch activities, Marketing Communications Manager at Pedro Duran focusing on in-house brand relaunches, and Co Director at Landscape Film Festival, showcasing 100 filmmakers and achieving media coverage across prominent local outlets. Carmen's early career involved PR management and digital communications at SUAREZ and Aristocrazy, where strategic relationship-building with media and influencers was central. Academic qualifications include a Bachelor's and Master's in Communication Science from Universidad Complutense de Madrid and a Master's in Fashion Styling and Photography from Istituto Europeo di Design.