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Anna Szmajda serves as the Global Head of Strategy, Marketing and Partnerships at Signify, where responsibilities include leading the marketing team in Central and Eastern Europe to drive growth in both B2B and B2C sectors. Previous roles at Philips Lighting encompass Head of Marketing Strategy and Business Development for the CEE region and various business development positions, contributing to significant projects in professional solutions and technologies. Anna's extensive career includes key positions at PKN ORLEN and AkzoNobel, with a focus on marketing, development, and logistics. Anna holds multiple degrees, including an MBA from Kozminski University and a postgraduate degree in Economics from the University of Gdansk, as well as leadership training from Harvard University.