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Sofia Gruchalla-Wesierski is an experienced marketing and communication professional, currently serving as a Senior Strategist and Creative Strategist at Signifly since November 2021. Prior to this role, Sofia worked as a Jr. Marketing Associate at Candre Cannabis Inc. from June 2020 to November 2021. Sofia's career began as a Multimedia Reporter for The Calgary Journal from September 2016 to June 2020, alongside roles as a Server & Bartender at Rose and Crown from May 2016 to June 2020, and a Marketing Intern at British American Tobacco during the summer of 2019. Sofia holds a degree in Journalism from Mount Royal University, completed in May 2020.