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Jay Cranston is a seasoned marketing professional with extensive experience in integrated marketing strategies and product management. Currently serving as Marketing Manager at Signifier Medical Technologies Ltd since January 2022, Jay executes multi-channel campaigns and develops marketing communications strategies to meet key performance indicators. Previously, Jay held various marketing roles at Ivoclar Vivadent AG from September 2011 to January 2022, ultimately managing products in the removable prosthetics category and coordinating new product launches. Jay's career began with a foundation in marketing and fundraising, having raised substantial funds and honed communication skills as a Student Fundraiser at RuffaloCODY. Jay holds a Bachelor of Science in Business Administration with a focus on Marketing from the State University of New York at Buffalo and an MBA in Marketing from Canisius University.