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Anna Smith is a seasoned professional in the ecommerce and digital strategy domain, currently serving as the Head of Ecommerce at Signet since June 2023. Prior to this role, Anna was the Ecommerce Manager at EB Games Australia from April 2016 to June 2023, and has held various positions focused on digital production and strategy, including Digital Strategist/Consultant at Peter Van The Party Man and Senior Digital Producer at BCM Partnership and Clemenger BBDO. Anna began a career in digital production at Clemenger BBDO in 2008 and has enriched their expertise through roles at SapientNitro and as a freelance Digital Producer/Strategist. Anna holds a Bachelor of Arts in Communication, Media and Culture from the University of South Australia, completed between 2004 and 2006.