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JoAnn Webster is a seasoned marketing professional with extensive experience in strategic leadership and loyalty initiatives across various industries. Currently serving as the Sr Director of Loyalty at Signet Jewelers since June 2024, JoAnn previously held multiple key positions at Expedia Group from January 2015 to May 2024, including leadership roles in Strategic Initiatives and Global Markets, where responsibilities encompassed driving business direction and partnership marketing. Prior to Expedia, JoAnn contributed to sponsorship sales at Grapevine Convention & Visitors Bureau, directed accounts at Commerce House and Rodgers Townsend/DDB, and managed loyalty programs at Neiman Marcus. With a solid educational background from Dallas Baptist University, JoAnn has a proven track record of enhancing brand loyalty and driving performance across diverse marketing channels.