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Bryant Hadden is a seasoned professional in design research and user experience strategy, currently serving as CX Senior Design Research Strategist and Digital XD - Senior Design Research Strategist at Signet Jewelers since May 2021. Prior experience includes leading UX research initiatives at Transamerica, where significant improvements, such as a 20% increase in task success rates for navigation and considerable cost savings, were achieved. Hadden has also held key roles at ANZ, Deloitte New Zealand, and Empathy, focusing on customer research, strategic design, and innovation workshops. Earlier roles include product development and engineering positions, demonstrating a solid foundation in design thinking and user-centered methodologies. Bryant holds an MBA from the University of Colorado Boulder and a degree in Product Design from Stanford University.