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Bill Luth is the Executive Vice President of Global Store Operations. He leads a store team of more than 25,000 team members and field leaders, and is responsible for the store performance and in-store experiences of customers, including the four-wall performance productivity of all Signet Jewelers brands in the US, Canada and UK.

Prior to this appointment, he was formerly the Executive General Manager/Executive Vice President for Kay Jewelers, with full P&L responsibility, overseeing marketing, merchandising, planning, and allocations, ecommerce and store operations for Signet’s largest banner.

Bill has more than 30 years of experience in the jewelry industry and began working at Signet as a part-time sales associate while still in college. He has held a number of diverse roles including vice president of operations administration; senior vice president of store operations at Zales North America, including strategic integration; senior vice president–transformation leadership team; and executive vice president of sourcing, distribution and logistics, repair, and manufacturing.

He has been a member on the Diamond Council of America board since 2011 and served as board Chairman from 2015-2018. He also is a member the Board of Directors for Jewelers for Children. Bill holds a Bachelor of the Arts in History from James Madison University.