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Héctor Herrera has a diverse background in digital marketing and SEO, with experience working for companies such as Signaturit, TopDoctors, VIME Digital, and BigSEO. Héctor has held roles ranging from SEO Manager to Head of SEO and Senior Content Manager. Additionally, they have experience in digital marketing, content creation, community management, and email marketing.

Héctor Herrera completed a Bootcamp in CRO (Conversion Rate Optimisation) at UNIR Formación Profesional in 2022. Prior to this, they obtained a Master's degree in Marketing Online from IMF Smart Education in 2016. Héctor also completed an Advanced SEO Program in Marketing from Neil Patel and a course in SEO and Digital Analytics from IEBS in 2011. Earlier in their education, Héctor specialized in Sound Technician at Microfusa and pursued a Professional Sound degree in Audiovisual Communication from the same institution. Additionally, they obtained a certification in CRO Bootcamp from Edix in 2021.