SIGNA Sports United is Continental Europe’s leading sports E-commerce platform, operating around 80 webshops in 17 countries across the fast-growing categories of bike, tennis, outdoor, team sports & athleisure.

Internet

Signa Sports United

Signa Sports United's headquarters in Berlin, Germany

Stephan Zoll

Dominic Hoffmann

Sascha Beyer

Olivier Rochon

Bernhard Kloth

Simone Kreyer

Thomas Spengler

Hans Dohrmann

Tilman Wink

Thomas Neumann

Christoph Keese

Martin Wittig

Naoya Okada

Mike Özkan

Thomas Rudolph

Wolfram Keil

The Leadership Team at Signa Sports United drives strategic decision-making and oversees the execution of business initiatives across the company's expansive E-commerce operations. Comprising executives with diverse expertise in sports categories such as tennis and biking, this team focuses on enhancing operational efficiency, fostering innovation, and strengthening market presence in 17 countries to capitalize on the growing sports retail landscape.

Leadership Team

The Management Team at Signa Sports United is responsible for overseeing the strategic direction and operational execution across various sports categories including bike, tennis, outdoor, team sports, and athleisure. They ensure that all 80 webshops in 17 countries are aligned with the company's growth objectives, manage interdepartmental coordination, and lead market expansion efforts.

Management Team

The Advisory Board at Signa Sports United provides strategic guidance and expert insights to help steer the company's direction and growth. Comprising seasoned professionals and industry experts, the board advises on critical business decisions, market trends, and innovative practices to maintain Signa Sports United’s leadership in the sports E-commerce sector.

Advisory Board

The Data and Analytics team at Signa Sports United leverages data-driven insights to optimize the company's extensive E-commerce operations. Comprising experts in data analysis, API engineering, cybersecurity, and backend development, the team focuses on harnessing data to enhance customer experience, drive sales, improve security, and streamline operational efficiencies across 80 webshops in 17 countries.

Data and Analytics

The Financial and Planning team at Signa Sports United oversees budgeting, financial forecasting, and strategic financial planning to ensure optimal resource allocation and support business growth. They also manage merchandise and inventory planning to maintain efficient supply chain operations and meet customer demand across the company's wide array of sports E-commerce platforms.

Financial and Planning

The Human Resources & Recruitment team at Signa Sports United is responsible for attracting, hiring, and retaining top talent to support the company's growth and operational needs. They manage the recruitment process, develop employer branding strategies, and provide HR support to employees, including performance management, employee relations, and compliance with labor laws.

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Signa Sports United

Org chart

Board & advisors

Teams

Leadership Team

Management Team

Advisory Board

Data and Analytics

Financial and Planning

Human Resources & Recruitment

Offices

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Signa Sports United

Org chart

Board & advisors

Teams

Leadership Team

Management Team

Advisory Board

Data and Analytics

Financial and Planning

Human Resources & Recruitment

Offices

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