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Eleonora Lam is an accomplished Lead Product Designer at SigFig, with extensive experience in product design and branding across various industries. Since joining SigFig in September 2018, Eleonora has advanced through roles from Product Designer II to Lead Product Designer, showcasing expertise in UX/UI, app and web design, and packaging design. Prior to SigFig, Eleonora served as Lead Designer at WECREATE, focusing on the Hong Kong and China markets, and held multiple design positions at renowned agencies including Why? Brand Design, TILT Advertising, and McCann Worldgroup, working with major clients like Unilever, Heineken, and Nestle. Eleonora's educational background includes a Bachelor of Arts (Hons) in Design Communication from both Goldsmiths, University of London, and LASALLE College of the Arts.