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Alexandre Lacroix began their career in 2006 as a Sound Engineer at Track City Studios. In 2009, they began working as a Freelance Art Director. In 2011, they became a Student Of Advertising at Seneca College of Applied Arts and Technology. From 2014 to 2015, they worked as a Co-Founder at Siempre Spirits Canada, an Art Director at Rethink, and a Freelance Art Director at TraffikGroup. During this time they also worked as a Co-Founder and Chief Executive Officer and Co-Founder and President at Siempre Spirits Limited.

Alexandre Lacroix has a diverse educational background. Alexandre attended College LaSalle from 2001 to 2002 where they earned a degree in Graphic Design with a field of study in Graphic Design. Alexandre then attended Algonquin College of Applied Arts and Technology from 2009 to 2010 where they earned a degree in Music Industry with a field of study in Music Technology. Finally, they attended Seneca College of Applied Arts and Technology from 2011 to 2014 where they earned a degree in Creative Advertising with a field of study in Creative Advertising.