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Kanchan Bhatia serves as the Head of Digital Marketing & Communications at Siemens India, leading the strategy and execution of digital initiatives to align with brand and business objectives since June 2016. Prior to this role, Kanchan held various positions in digital marketing, including responsibilities at JetPrivilege (now InterMiles) in building web analytics and SEO strategies, Axis Bank focusing on online reputation management, Resultrix managing social media strategy for clients, and Valuepitch Interactive in content creation and client servicing. Kanchan holds a Master of Business Administration from SP Jain School of Global Management, completed between 2018 and 2020.