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Silke Schumann is the Head of Brand Management at Siemens Healthineers, a position held since March 2019, where responsibilities include overseeing brand strategy, ensuring a consistent brand experience, and monitoring brand performance to enhance brand equity. Additionally, Silke has served as the Head of Employer Branding since October 2016, focusing on the creation and implementation of strategies that convey the employee experience at Siemens Healthineers. Prior experience includes roles such as Head of Communication and Government Affairs at Siemens Healthcare GmbH, where Silke managed internal and external communications strategies, and VP of Customer Communications at both Siemens Healthcare and Siemens Medical Systems, developing branding initiatives and overseeing significant campaigns. Silke holds a Master of Business Administration from HHL Leipzig Graduate School of Management.