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Cedric has led Sielo product strategy for the last 6 years. He has over 15 years of experience in the lighting industry, with early involvement in LED technology and wireless lighting controls, and in various roles in International Business Development and Product Management. He sold and managed the implementation of the first architectural LED street light installation in 2007 (City of Split, Croatia). Cedric received a M.S. in Civil Engineering from the University of Louvain (Belgium).