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Jean-Francois Lavigne is a seasoned creative professional with extensive experience in user experience and digital design. As the Creative Director and Innovation Lead at SID LEE since September 2018, Jean-Francois has guided the digital creative team in developing user-centric and emotionally impactful digital experiences. Prior roles include serving as User Experience Lead at Bookwitty, where responsibilities encompassed leading user experience initiatives and conducting research to enhance engagement. Previously, Jean-Francois held the position of Vice President of User Experience at Mighty Cast, Inc., and User Experience Director at Nurun, where team growth and user experience strategy were primary focuses. Additional experience includes roles at Inpix, Alphakid, and as a web design consultant, alongside a self-taught background in technology and human-computer interaction.