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Alessandra Paniz has an extensive background in digital marketing and project management, currently serving as the Coordenadora de Marketing Digital at Sicredi since April 2013, after holding various leadership roles including Product Manager and Gerente de Projetos Sr. Previously, Alessandra worked at Pure Bros as IT Manager, managing significant projects for major Brazilian telecommunications operators and national television programs. Earlier experience includes project management at Conectt SA, where a diverse portfolio included collaboration with prominent companies such as Banco Santander and CPFL Energia, and a role as Analista de Relacionamento at Claro Brasil focusing on customer service and retention. Alessandra is pursuing an MBA in Marketing, Branding, and Growth at Pontifícia Universidade Católica do Rio Grande do Sul, complementing prior education with MBAs from FGV and a degree in Análise de Sistemas from the same institution.