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Joao Costa has a strong background in various industries, starting with their role as a Senior Consultant at Accenture Portugal from 1995 to 2003. Joao then worked as a Senior Manager at everis Portugal from 2003 to 2007, where they provided consulting services and contributed to the firm's growth. Following that, they joined SIBS as the Head of Terminals and Network Management Division, overseeing a wide range of payment services and operations. Currently, Joao is the Co-Founder of Oysterworld Ltd., a company dedicated to oyster production and marketing, where they focus on research and development of sustainable production solutions.

Joao Costa has a diverse education history. In 1982, they attended Salesianos Lisboa, where they pursued studies without a specific degree or field of study. Joao then went on to Instituto Superior Técnico from 1990 to 1995, where they obtained an Engineer's degree in Mechanical Engineering. Later, in 2003, they enrolled at ISCTE - Instituto Universitário de Lisboa and earned a Master's degree in Business Administration and Management. In 2014, Joao attended the Harvard Business School for an Executive Education program in Leading Change and Organizational Renewal.