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Juthamard Aroonvorakul is an experienced professional in customer and market research, currently serving as a Senior Professional at SCB – Siam Commercial Bank since October 2021. Juthamard's role involves setting up and monitoring the NPS survey system and initiating consumer insight projects for various retail customer segments. In addition to this position, Juthamard has been a Freelance Strategic Planner since October 2019, working on diverse projects for clients in automotive, cosmetics, and governmental sectors. Juthamard also has extensive experience as a Freelance Translator, with numerous published works in both English and Thai. Previous roles include Strategic Planning Manager at MT Multimedia Co., Ltd. and Strategic Planner at Socius Hakuhodo, where Juthamard worked with prominent brands like Mazda and Jill Stuart. Juthamard's educational background includes a Master’s degree in Creative Advertising from Falmouth University and a Bachelor's degree in Business Administration with a focus on Marketing from Thammasat University.