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Rajat Trivedi is a seasoned professional in sales and account management with a comprehensive background in the fast-moving consumer goods sector. Currently serving as Head Modern Trade - GM at Shree Renuka Sugars Limited since June 2024, Rajat has previously held various leadership roles at Bajaj Consumer Care from December 2019 to June 2024, including Sales Operations Lead - OT (MT) and National Key Account Manager. Rajat's experience also encompasses positions such as Assistant Key Account Manager at Kellogg's India and Sales Executive at Ferrero India Private Limited. Early career roles included Assistant Manager at Godfrey Phillips India Ltd and Business Development Executive at Coca-Cola India. Rajat holds an MBA in Retail & Marketing from ISCOM, completed in 2010.