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Federica Bonetti is a seasoned professional with extensive experience in marketing, communications, and programmatic yield management. Currently serving as Programmatic Yield Manager at ShowHeroes Group since January 2022, Federica has held multiple roles including Marketing Manager and Marketing & Communications Intern. Prior to this, Federica worked as Social Media Manager for RadioSapienza from May 2019 to January 2021 and contributed as a Fashion & Lifestyle Collaborator for TheAuburnGirl.com and TrendsToday.it. Additional experience includes responsibilities as Responsabile accoglienza studenti stranieri at Your Place in Rome and a brief position as Addetta stampa during the International Journalism Festival. Federica's academic qualifications include a Master's degree in Data Analytics and Marketing Intelligence from 24ORE Business School, a Bachelor's degree in Language and Literature from Sapienza Università di Roma, and ongoing studies in Media, Digital Communication, and Journalism.